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Job Title : Communications Officer - IMARA
Reporting to : Program Manager
Grade Level : 13
Work Location : Nanyuki
Purpose of Position
To operationalize a broad field Communications agenda for both local and global stakeholders to increase the overall influence, income and impact of the Project and World Vision Kenya for child well-being by performing core communications and media functions of the Project and of the Livelihood & Resilience Technical Programme.
Communications resources for IMARA (Media, Internal, Emergency, Advocacy, Community Voice Comms) 55%
Production of high quality, Natural Resource Management, child focused, compelling and issues-oriented fundraising, advocacy and publicity materials (web-based, electronic, print, photo and video content) for effective Sida and public engagement.
Produce high quality, NRM, child-focused visual (photo and/or video) content that engages broad audiences and enables supporter transformation, staff engagement, and advocacy and revenue generation.
Develop and maintain media contacts, pitch compelling NRM content and position IMARA in influential media outlets in the national and global levels.
Produce rapid information and compelling needs and impact-focused content for Partnership communications and marketing for Environment and Climate Change related issues.
Prepare written project materials, internal newsletters, presentation materials and other communications products for the Sida, GoK, IMARA Consortium.
Develop and publish digital content for IMARA
Identify story concepts, host and accompany Sida, other donor, Support Offices, or VIP visits
Design and manage a project website and a social media platform that engage audiences
Contribute articles, stories, blog and any other information on IMARA on to the integrated WV Kenya website
Planning and Capacity Building 25%
Provide communications advice including crafting of relevant messages and use of the right media
Create relationships and connections utilizing various channels for information sharing, learning, influence to help shape and advance the communications agenda
Develop strategic solutions to given communications challenges.
Conceptualization of video productions with NO-based Videographer
Facilitate training on communications for development skills for IMARA Staff and Consortium members’ staff
Train and position approved media spokespersons to respond to media inquiries and achieve positive coverage for IMARA Grant and World Vision Kenya
Support the Resource Acquisition and Management (RAM) team by producing communication resources/materials for marketing the IMARA grant
Learning, Documentation and Quality Assurance 15%
Document successful stories/case studies and best, and share these during learning/knowledge management events
In consultation with MEAL and coordination with WV Kenya Program Manager organize learning and knowledge sharing events
Review project publications and external marketing engagement materials for alignment to WVI quality and brand.
Other responsibilities 5%
Carry out any duties that may be assigned from time to time by the supervisor or designee
Attend and participate in daily and weekly chapel and devotional meetings.
Knowledge, Skills and Abilities
Minimum Bachelor’s degree in Communications/Journalism or other relevant training from a recognized university;
Minimum four (4) year’s professional experience in communications, journalism or public relations.
Experience in writing/communication of NRM/Environment and Climate Change (ECC) and other L&R Initiatives will be preferred.
Excellent oral and writing skills; ability to convey complex information in a straightforward, interesting and motivating manner;
Must have good photography skills;
Competent in new digital platforms and devices and traditional office applications (Word, Power point and excel);
Must be a self-starter with proven analytical, problem solving skills and ability to work with minimum supervision;
Thorough knowledge of the communication and media industry with strong media links
Proven experience in social media engagement and
*Preferred position location: UK/Europe. Other locations to be determined by home country of successful candidate in a jurisdiction (US state or country) where WVI is registered to operate.
*Please submit your CV in English.
*Maternity Cover - 1 year contract.
PURPOSE OF POSITION:
Reporting to the Director of Media and Social Media Engagement, the Digital Communications Manager will crate a social media strategy for WVI and will research, plan, develop, curate and analyse content (stories, photographs, video) for WVI digital properties, mining from the best work of World Vision offices, working with agencies when appropriate and developing content for key campaigns and global moments. This position has a particular focus on WVI’s social media channels but will also contribute to wvi.org. In addition, the Digital Communications Manager will provide practical editorial and some technical support for WVI digital content producers across the Partnership who use WVI platforms to communicate. As the way we communicate changes continuously our focus is more and more becoming digitally focused. Our target audience is changing, how they access information is also changing and is almost exclusively online and on social media. Therefore, in order to communicate to them World Vision must focus largely on digital communications. It is essential that we have a Digital Communications Manager on the Media and Social Media team to strategically plan digital communications, oversee digital communications work and ensure that content we share is engaging for the target audience and is shared on the correct channels in order to ensure maximum exposure.
Develop, implement and manage WVI’s social media strategy. Identify, edit and create/ curate content for all WVI digital properties for key moments, and priorities.
Collaborate with Marketing, DM and Advocacy and External Engagement teams to ensure all social media outputs to support their work is coordinated, innovative and impactful.
Work closely with Childhood Rescue marketing team to plan social media content and platforms for this product, managing the Childhood Rescue Social Media Strategist to ensure content created fro the product is strategically planned and engaging for the target audience.
Strategise for and execute social media element of global moments. Analyse the success of each global moment from a social media perspective.
Stay up to date with latest social media best practices and technologies.
Collaborate with Manager of Learning and CoP to create capacity building resources and conduct group training events that build digital story telling/ production skills within the Comms network.
Manage Social Media Interest Group and ensure they follow established protocols and editorial guidelines including branding (negotiate disputes, help correct errors, create learning resources, conduct group trainings).
Coordinate social media leads and ensure that all World Vision offices continuously communicate with each other. This will include the management of ongoing partnership social media leaders update calls and skype chats.
Engage members of Social media group and promote coordination of content for global moments.
Present to Senior Management when necessary.
Identify, edit and assist in curating content for emergency responses. Work with DM, marketing and advocacy colleagues to strategise for and execute the annual emergency global moment.
KNOWLEDGE, SKILLS AND ABILITIES:
Bachelor’s degree in communications, journalism or social media related field.
5 years proven social media content development.
Sound editorial skills.
An understanding of audience segmentation/ how to target key audiences.
Experience in coordinating digital media leads from a number of different offices.
Ability to partner other teams in order to jointly plan and execute engaging and successful content.
Passion for innovation in the digital sector.
Strategic planning and analysis experience.
Visual creative skills in video/photo preparation, infographics and social media content editing/layout.
Experience in a global organization (NGO experience an advantage).
Experience with faith based audiences.
External relationship management.
External relationship management.
Preferred Skills, Knowledge and Experience:
Proven working knowledge of all WVI digital platform technical standards.
Experience in exercising editorial judgement in identifying and create content for a variety of channels.
Experience developing resources for and conducing group capacity development for adults.
Experience in a strategic content curation role.
Experience in communicating for development/humanitarian agency setting.
Ability to work in a cross cultural and virtual team environment.
The position requires ability and willingness to travel domestically and internationally up to 30% of the time.