Executive, Marketing Communications

Job Highlights

  • A purpose-driven job to better the lives of vulnerable children

  • Working hours 9am – 5pm, 5-day work week

  • Medical & dental insurance

  • Professional development

  • Accessibility (5-mins walk from Woodlands MRT)

  • Weekly devotions

Purpose of Position:

  • To develop and implement impactful strategies for World Vision’s campaigns with measurable results using digital, social, and traditional marketing communications, technology and analytics.

  • To ensure that the content shared is engaging for the target audience and is shared on the correct channels in order to ensure maximum exposure.

  • To develop and edit online materials and harness the power of new media to augment our marketing and communications efforts, raising World Vision's profile and branding as an international child-focused, community development agency.

Key Responsibilities:

  • Increase World Vision Singapore’s presence by enlarging our supporter base via digital and other platforms.

  • Convert web traffic into actual giving to increase total donations using web marketing.

  • Analyze and evaluate effectiveness of marketing tools (including interpreting web analytics data) and develop key insights and recommendations for future marketing efforts.

  • Ensure that marketing budgets are optimally spent for agreed results and effective management of agency and vendors to deliver on agreed scope of work.

  • Conduct online research to identify effective online marketing tools and methods.

  • Enhance engagement with our supporters by using appropriate communications channels.

  • Provide marketing communications support to the team.

Requirements:

  • Bachelor’s degree with preferably 2-3 years of relevant work experience.

  • Familiarity with marketing analytics, tools, benchmark, best practices, and latest trends. Comfortable with metrics and targets.

  • Possession of traits: being strategic, excellent project management and implementation skills, observant, analytical, perceptive about online media consumption behaviour, sensitive to the changing digital and online media landscape.

  • Good understanding of SEO and web technologies.

  • Ability to understand and funnel online data into actionable insights for campaign improvements.

  • Effectively bilingual in both the English and Chinese languages (spoken and written). Proficiency in the Chinese language is required for managing Chinese content.

  • Ability to multitask and work under pressure.

  • Strong organizational and people skills.

Live simply that others might simply live. For a season in your life, do something that will dramatically change the lives of people around the world. Do something bold today.

For Children. For Change. For Life.

Please submit your application to [email protected]

Please apply by sending your resume stating your availability and expected salary.

(Note that only shortlisted candidates will be notified.)

Senior Advisor, Marketing Development

*Position locations to be determined by home country of successful candidate in Asia or Europe where WVI is registered to operate.

*Please submit your CV in English.

PURPOSE OF THE POSITION:

Strengthening and Optimising Our Revenue Base strategic initiative is one of nine initiatives in this second phase of Our Promise, entitled Going Further. It works alongside three of the other strategic initiatives which together respond to our strategic imperative – Deliver high quality, sustainable funding to the field. The goal of this initiative is to pick up the pace of achieving the Our Promise private revenue mix by deepening fundraising capabilities in high potential markets and aligning fundraising investment globally with opportunity and return across markets.

This role will have a significant impact on leading the design and implementation of multi-year investment plans with high potential markets with capability/scale limitations. The objectives of the investment are to validate and learn World Vision’s investment approach in market growth and capture private revenue potential at high Return on Investment (ROI). This role will be responsible for deepening their marketing and fundraising capabilities in-market and integrating marketing best practices to accelerate their private revenue growth. Working with Marketing leaders, the role will be accountable for leading the development and implementation of the investment plan that delivers high ROI and deepen marketing capabilities of the selected high potential offices.

KEY RESPONSIBILIES:

  • In partnership with Marketing Lead of the selected markets co-develop a multi-year investment plan that builds local marketing capacities and, above all, capture high ROI private revenue potential to increase private revenue mix.

  • Co-execute the plan to fill gaps with Marketing Leads of the selected markets to ensure best practices are scaled with the adequate level of investment. Agree on key milestones and key success metrics.

  • Ensure the capacity needs of the fundraising offices are central to the co-development and co-implementation of investment plans to achieve the primary investment objectives— 1) validate and learn from our approach to invest in market growth, to be applied in additional high potential markets in the future and 2) capture private revenue potential in these markets at strong ROI.

  • Motivate and inspire others, from team members to executive level, by communicating the goals of the Strategic Initiative through the successful execution of the investment plan.

KNOWLDGE, SKILLS & ABILITIES:

  • 8-10 years in Marketing or fundraising functional areas, including 3 years in Marketing leadership roles of digital marketing or lead generation.

  • Extensive experience leading teams to develop and deliver best in class fundraising practices.

  • Experience working with marketing, brand and product managers to drive marketing strategy, vision, execution and results to achieve business objectives.

  • Experience collaborating with fundraising Subject Matter Experts to support the implementation of investment plans that consistently meet budget/time expectations.

  • Exceptional relationship and influencing skills, able to win the confidence of a broad range of different stakeholders including leaders from a variety of cultural and professional backgrounds, and developing high-performing virtual global teams.

  • Significant experience leading change in a complex environment.

  • Bachelor’s degree in Marketing, Business Administration or a related field is required; Master’s degree preferred.

  • Full proficiency in English.

Preferred:

  • A marketing expert with skills across the range of marketing products and channels, especially in emerging markets.

  • Experience in media buy, channel optimisation, market intelligence, CRM, segmentation, and marketing automation to drive engagement.

Work Environment/Travel:

  • Ability and willingness to travel internationally up to 20% of the time (when Covid 19 restrictions are lifted).