World Vision International

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Marketing Officer

Job Description

Marketing Officer

LOCATION

Yerevan, Armenia

DURATION

Open-ended

PURPOSE OF THE POSITION

To support the development, implementation and coordination of efforts for exploring and accessing new avenues for funding (with a focus on local funding opportunities) for future growth and financial sustainability of WV Armenia.

MAJOR RESPONSIBILITIES

1. Marketing and Business Development (Building relationships for growth)

  • Support in building relationships with potential donors at different levels,

  • Nurture the relations with potential and existing donors,

  • Support to building on marketing and business development experience existing in WV,

  • Assist in raising WV Armenia’s profile in the in-country and international corporate environment.

2. Product Development

  • Map existing opportunities and causes for tailored/generic product development,

  • Support consolidated effort of development of marketing products,

  • Coordinate the implementation of product promotion plans,

3. Fundraising and External Engagement

  • Support development and implementation of Brand Awareness and Reputation strategy of Country Office,

  • Support development and lead implementation of short term and long term local fundraising strategies,

  • Coordinate and implement fundraising strategies,

  • Include quick-win fundraising means in the fundraising strategy and implement them effectively,

  • Support to ensure the cost-efficiency of the fundraising strategy.

4. Internal Engagement

  • Engage with Country Office (operations, OSD, sponsorship, finance) departments in frames of product development and donor nurturing,

  • Support to capacitate WV staff members to become agents of fundraising for the organization.

REQUIRED QUALIFICATIONS

The following knowledge, skills, and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training:

  • University degree in Business & Administration and Marketing,

  • Strategic planning and business plan development skills,

  • Strong inter-personal communication skills,

  • Strong presentation and negotiation skills,

  • Good understanding of general business environment and its local context,

  • Good knowledge of Corporate Social Responsibility Mechanisms,

  • 3 years of experience in Strategic Fundraising, Marketing, Business Plan Development, and/or Program Management,

  • Excellent marketing, communication and public relations skills with strong English, Armenian, and Russian language capability (written and oral) and ability to clearly communicate complex ideas and principles required,

  • Willingness to travel domestically and internationally of up to 30 per cent of the time.