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Director, Digital Donor Experience

11844-18G21056
29-Nov-18
International Role - No - Only National applicants will be considered.

*Preferred locations: London, Seattle, Toronto or Melbourne. Position location to be within a jurisdiction (country or US State) where WVI is registered to operate.

PURPOSE OF POSITION:

As an organisation we need to make a significant transition from being an extremely effective direct marketing organisation to being one led by a focus on donor engagement and transformation that creates vibrant and passionate communities of supporters globally who are strong advocates of World Vision and our mission. The Donor Experience Director will focus on this transition and specifically how we can create amazing experiences digitally that will transform our donor’s engagement with us and make them passionate advocates for our cause.

KEY RESPONSIBILITIES:

Global Influence at a Senior Level:

  • Work with Support Office Marketing Leaders and other Marketing & Resource Development leaders to develop compelling donor engagement strategies digitally.

Global Platforms and Architecture:

  • Ensure that our global digital investments and platforms are giving strong investment returns.

Capability Development:

  • Work with smaller offices to improve basic digital capabilities and donor analytics to improve fundraising.

Team Leadership:

  • Leadership across all Strategic Marketing initiatives.

KNOWLEDGE, SKILLS & ABILITIES:

Required:

  • Significant experience in leading change in a complex environment.

  • Strong digital background and experience of implementing winning consumer-facing digital solutions.

  • 10-15 years in marketing, fundraising or related role, including 5-7 years at a senior management level with demonstrable success in achieving growth.

  • Ideally minimum 5 years of experience leading a marketing function within one of the largest World Vision Support offices and / or Minimum 7 years of experience leading a marketing function within a global organization.

  • Master’s degree or equivalent in strategy or marketing.

  • The post-holder must have an active Christian faith.

  • An understanding of international development and an empathy for people living amid poverty or oppression.

  • The post-holder must have an active Christian faith.

  • Strong marketing and strategy skills with working knowledge of change management principles.

  • Exceptional interpersonal skills and able to win the confidence of a broad range of different stakeholders including leaders from a variety of cultural and professional backgrounds.

  • Demonstrated ability to guide, edit and assure clear, brief and compelling written and visual communications. Ability to synthesize complex concepts for a wide variety of audiences.

  • Experience of working in a global and multi-cultural environment.

  • Supportive and influential engagement with senior partners internally and externally, including leadership groups and peer directors.

Preferred:

  • Marketing strategy

  • Digital strategy

  • Understanding of marketing strategies, with the ability to develop strategic and tactical communications plans and outline the resources required to implement them.

  • Demonstrable experience of managing teams, and managing freelance and agency staff.

  • Experience of setting, implementing, monitoring and measuring marketing plans and ensuring delivery against agreed targets.

  • An understanding of international development and an empathy for people living amid poverty or oppression.

Work Environment:

  • The position requires ability and willingness to travel domestically and internationally up to 50% of the time.