Director, Sponsorship Marketing

20611-18G21020
12-Dec-21
International Role - No - Only National applicants will be considered.
2+ Years

*Position location to be determined by home country of successful candidate in a jurisdiction (US state or country) where WVI is registered to operate.

*Please submit your CV in English.

PURPOSE OF POSITION:

The Sponsorship Marketing Director heads up the strategic direction of World Vision’s sponsorship marketing and customer experience to sponsorship target audiences globally and is responsible for growing sponsor acquisitions in order to return sponsorship fundraising income to growth (currently at $1bn annually).

In close collaboration with global stakeholders and 30 local fundraising offices, this role will provide global leadership and coordination to sponsorship audience targeting, lead nurture and channel strategies, as well as testing and scaling of the repositioned sponsorship marketing offer variations and the proven, acquisition-driving best practices in order to reach, cultivate and convert an increasing number of high-quality sponsorship acquisitions.

The ideal candidate is someone with a strong consumer marketing and fundraising background, sound proof of successful acquisition of new customers at scale and a deep knowledge base of how World Vision sponsorship program works, to ensure the balancing of audience needs and expectations with our field work goals and realities.

KEY RESPONSIBILITIES:

Provide global leadership and governance to sponsorship acquisitions:

  • Lead a global, virtual team of marketing professionals and consultants who will directly report to this role.

  • Lead sponsorship acquisitions across World Vision Partnership and provide global governance and coordination, bringing together all sponsor acquisition focused local and global subject matter experts and practitioners to drive sponsorship acquisition growth.

  • Build trusted relationships and lead regular collaboration and alignment with the acquisition and channel leads in the largest 8 fundraising offices to support delivery of their local sponsorship acquisition commitments.

Lead global sponsorship audience targeting:

  • Lead data-driven sponsorship prospect audience understanding and profiling that shapes marketing, channel and audience targeting decisions and increases effectiveness.

  • Lead the development and evolution of the sponsorship prospect lead nurture strategy and channel strategy across the RACE funnel.

Lead Chosen scaling across all fundraising offices:

  • Lead scaling of Chosen Invitation end-to-end in close collaboration with all the fundraising and field offices and with global stakeholders.

  • Provide global resources, tools and assets to accelerate Chosen scaling across markets.

  • Provide leadership support to relevant global stakeholders to ensure the field effort is feasible and processes simplified, and to ensure the required tech capabilities are developed and available.

Lead testing and scaling of repositioned and alternative sponsorship offers:

  • Lead global scaling of the repositioned sponsorship marketing offer across offices.

  • Lead in-market testing of various sponsorship offers and invitations that align with the new positioning and scale successes globally.

  • Lead the global direction, definitions and positioning of various marketing offers/invitations, including Chosen and ‘traditional’ sponsorship, and provide global resources, tools and assets for scaling.

  • Lead global innovation related to sponsorship acquisition approaches across the Partnership.

  • Provide leadership support to ensure the field effort is feasible and processes simplified, and to ensure the required tech capabilities are developed and available.

Lead scaling of sponsor acquisition driving best practices across all fundraising offices:

  • Lead identification, sharing, documentation and scaling of fundraising office best practices that have proven to drive sponsorship acquisitions across the RACE funnel.

  • Develop minimum experience standards for sponsorship prospect audiences based on proven best practices and data-led insights, and lead the annual updates and global scaling effectively through all fundraising offices.

  • Influence the field-facing sponsorship standards to enable the defined prospect experience.

  • Lead development of tools, resources, internal communications and guidance as required to scale the defined best practice and standards.

Provide leadership support to sponsorship marketing activities across the Partnership:

  • Provide leadership support to global brand, campaigns and content and ensure alignment with sponsorship positioning, marketing offer, messaging and audience targeting, and usage of global assets by local fundraising offices.

  • Partner with global communications and advocacy to ensure common goals and inclusion of sponsorship into their activities.

KNOWLEDGE, SKILLS & ABILITIES:

  • 10-15 years in marketing, fundraising or related role, including 5 years at a senior management level with demonstrable success in achieving growth.

  • Minimum 5 years of experience leading a sponsor acquisition related function within one of the largest World Vision Support offices or experience leading a marketing function focused on new customer acquisition within a global, federated organization.

  • Proven success in leading consumer marketing or fundraising campaigns and activities across multiple mass and in-person channels.

  • Proven ability to develop and maintain trusted, effective working relationships with fellow marketing leads within an international organization.

  • Proven ability to lead by influence and collaborate effectively to deliver strong performance and committed results across all stakeholders.

  • Proven ability to lead consultants, agencies and external vendors to meet an overarching common goal.

  • Proven ability to influence and manage expectations of business customers and senior leaders/management by proactive planning and frequent, intentional communication.

  • Master’s degree or equivalent in Marketing, Marketing Strategy, Digital Marketing, Fundraising or closely related field.

  • No criminal records or other registered child protection violations.

  • Fluent and effective in written and verbal communication in English.

Preferred:

  • Exceptional ability to lead change through virtually managed relationships and influence, across diversity of cultures/people and across multiple geographic locations.

  • A clear strategic marketing thinker with attention to detail as required and with ability to synthesize complex concepts into actionable plans and lead them to completion.

  • Must be highly self-motivated, proactive and driven to succeed in a multi-faceted, fast-paced, virtual working environment.

  • Consumer product/experience marketing background.

  • Excellent communications skills, interpersonal skills and virtual influencing skills in English.

  • Understanding of international development and empathy for people dealing with poverty or oppression.

Work Environment/Travel:

  • The position requires ability and willingness to travel up to 25%.