Senior Advisor Acquisition Growth

20577-17G21061
03-Dec-21
International Role - No - Only National applicants will be considered.

*Position location to be determined by home country of successful candidate in a jurisdiction (US state or country) where WVI is registered to operate.

*Please submit your CV in English.

PURPOSE OF POSITION:

The Senior Advisor for Acquisition Growth is responsible for supporting the Global Director for Acquisition Growth to identify gaps and driving forward opportunities in order to grow high-quality donor acquisitions across World Vision’s global product portfolio. Being a strong communicator, this role will encourage, challenge, and collaborate with key internal stakeholders including the Resource Development Leadership Committee (RDLC) and senior managers of marketing, channels, product development and donor experience at global and support office levels. The position will take a wide lens view when it comes to acquisitions across the Partnership, advising the Partnership Leader on opportunities and

priorities to go further in order to optimise donor acquisitions and therefore grow private revenue on a global scale. The role will also leverage strategic external partners where opportunities exist to secure new donors and drive acquisitions beyond current internal capabilities and capacities.

KEY RESPONSIBILITIES:

Provides marketing leadership and collaborate with key SO marketing team/leaders and ministry colleagues to build strong relationships across a wide variety of marketing and ministry leader stakeholders:

  • Play a key leadership role in leveraging our global scale and assets in testing new offerings, to engage new mass market donor groups to grow recurring revenue, and new acquisitions across all of our key channels.

  • Bring together Ministry Leaders, SO Marketers and other GMC members to create a clear picture of funding needs in the near term.

  • Partner with Support Office Marketing colleagues to budget appropriate resources to pilot and eventually scale new marketing strategies to meet new acquisition forecasts.

External Engagement:

  • Research and uncover exactly what is driving the growth of new acquisitions within the sector amongst our key INGO peers, considering and comparing product mix, channels, price points and brand health.

  • Engage with the private sector to uncover new technology and mechanisms that will help drive lead gen and cultivation.

Staff and Relationship Management:

  • Maintain strong, effective relationships with stakeholders, including executive and senior leadership, to ensure informed, effective change management and process implementation.

KNOWLEDGE, SKILLS & ABILITIES:

  • 10+ years as a Marketing/New Business/Product Development Senior-level Manager and/or 3+years as Marketing/New Business/Product Development Director (or equivalent) in a major or complex marketing organization.

  • Cross cultural marketing experience.

  • Degree in Marketing, Business or Social Sciences.

  • Significant experience and/or understanding of the NGO world.

  • Proven success in creating and launching consumer-focused new product development and innovations (more than one) that demonstrated clear sustainable business models.

  • Significant experience leading significant multi market/country marketing campaigns and initiatives.

  • Effective in written and verbal communication in English.

Preferred:

  • Superior Marketing acumen and creativity.

  • Negotiation and relationship building and successful record of achieving collaborative relationships.

  • Marketing analytic skills.

  • Experience and demonstrated mastery of direct response marketing such as customer relationship management, branding, digital media, major donor and corporate marketing, and donor retention and loyalty.

  • Demonstrated success leading a business unit that delivered revenue and profit growth.

  • Demonstrated global management experience and cross-cultural understanding.

Work Environment/Travel:

  • The position requires ability and willingness to travel domestically and internationally up to 30% of the time.