Job Title: Program Officer – Digital Marketing /Social Media & Public Relations
Reporting To: National Resource & Development Manager
Grade Level: 15
Work Location: Karen
Purpose of the position:
To develop strategic direction for online and other platform marketing and visibility of World Vision Brand. The incumbent will also contribute to the overall effectiveness of the Local Resource Development Fund by managing a fundraising Website that will draw in funds and set WVK as a flagship office for resource development.
To closely collaborate with Communications team leader and other departments for synergy to ensure oneness of mind in fundraising matters, through focused messaging to uphold World Vision’s Vision and Mission
To communicate World Vision's Christian ethos and demonstrate a quality of spiritual life that is an example to others.
National Resource Development Engagement, 35%
Participate in the development and implementation of local income plan/strategy in partnership with the Inuka Angaza Fund (IAF) Committee;
Contribute significantly via social and electronic media to raise support for NRD initiatives such as Global 6K, Alumni campaign and others.
Work with staff and IAF committee members to build a meaningful relationship with the ‘Friends of life’ alumni network and leverage their contacts to grow local ministry resources
Support in planning for and participate in the various launches of the IAF/ Alumni Network strategic partnership;
Assist in the development of information and marketing materials targeted at recruiting new IAF members and potential funders internally and externally;
Establish and nurture private sector partnership with IAF
Work closely with RAM to generate monthly, quarterly and annual reports that will be shared with IAF members and non-members.
In consultation with ICT, send quarterly reports to contributors
Explore and promote other fundraising initiatives for local resource development in line with the NO strategy
Marketing – PR, communications related duties, 30%
Target our campaigns and PR - 100% for visibility in targeted media to enable World Vision Kenya highlight its success stories and also tug at the heart strings of the targeted donor audiences
Development and enhancement of branding collateral for new Marketing products alongside Communications department. Branding material must be of high quality, communicating World Vision’s core messages to provide clarity in value proposition and a call to action, delivering the desired effect in raising funds.
Protecting, applying and maintaining the brand World Vision Kenya brand, through appropriate tools and platforms.
Use of quality photos to share success and impact stories which inspire local and abroad sponsorship.
Donor Retention Plans: Put in place tools, measures and interventions that monitor and generate controls for any potential donor defection ahead of time.
Establishment of formal relationship with key stakeholders in government and other key stakeholders:-Building and maintaining relationships is a key part of the National Resource development plan.
Working flexibly with various communities including local churches and schools (our core audience – Children)
Documentation for Enhanced WVK Brand, 20%
Establishment and enhancement of a corporate website and World Vision Kenya social media pages and networks: The World Vision Kenya social sites will be adequately used to market and drive new donor acquisition and local fundraising. An appropriate mix of online and traditional marketing tools will be utilized to drive the NRD agenda.
Support in preparation of written material, internal newsletter, press releases, media briefings and other communication products
Document engagement activities and work with the Communications Department in engaging with appropriate mainstream and social media channels telling IAF’s and Alumni’s, First Ladies, Diaspora donor and beneficiary impact stories
Administrative support to NRD Unit, 10%
Enhancing the alumni and other database of sponsors/donors
online to enhance and retain local and international donors
Inspirational leadership and enthusiasm to undertake fundraising through concept development, enhance a culture and organizational mindset that is conducive to local fundraising.
Attend planning and department meetings
Any other duty 5%
Qualifications: Education/Knowledge/Technical Skills and Experience
The following may be acquired through a combination of formal or self-education, prior experience or on-the-job training:
Bachelor’s degree in the Social Sciences ranging Marketing, Communications/Journalism, Economics/Business Administration, Business Information Technology with at least an option/experience in Social Media, Digital Marketing and Public Relations (PR).
Minimum Five years in the digital space and matters PR
Skill in photography an advantage
Prior experience in working with the Private sector and networking with business entities, government and non-governmental organizations
Website skills and navigation online, a must
Excellent communication, writing and reporting skills required
Be well developed in planning and analytical skills
Proven ability to influence multiple stakeholders for resource mobilization
Be willing to work under pressure, ready to travel and have an eye for detail