End Results Expected
REPUTATION & INFLUENCE
Contribute child focused news, features, press releases, photos and videos about World Vision Malawi’s key activities to media
Contribute towards development and execution of media crisis plan and respond proactively to all potential reputation risks and media crises
Contribute stories for print and electronic media sites (Twitter, Facebook, Instagram, Radio, Newspapers)
Monitor WVM visibility and reputation in print and electronic media sites (Twitter, Facebook, Instagram, Radio, Newspapers)
Increased positive coverage of World Vision Malawi’s work in local and national media outlets
All media articles (print and electronic) highlighting World Vision Malawi’s work are archived and shared with National Office
Social media content and engagement plan for the zone in place.
To support in developing, implementing and reporting on advocacy plans and initiatives in the zone
To lead in establishing strategic partnerships with the media for advocacy in the zone
Lead in the production of materials for advocacy
Advocacy plans with clear communication strategy being implemented
Key advocacy materials are developed and shared internally as well as externally.
Strong support of the Media in World Vision Malawi advocacy campaigns.
INTERNAL AND EXTERNAL COMMUNICATION AND INFORMATION
Support in developing annual communication plans
Develop communication resources for internal and external information and marketing
Promote publicity of relevant national and international commemorative events and campaigns
Provide technical support during partner groups and media visits to APs
Monitor and support adherence to media regulatory frameworks and WVM media guidelines
Pitch content in relevant media platforms
Communication plan produced and shared
Quality communication products produced and distributed (stories, videos and photos) in line with national office strategic priorities and World Vision brand and identity standards.
Facilitate training of staff in the zone on media handling (interviews etc)
To provide guidance to staff on media engagement, policies and protocols
Train front line staff in basic story writing, photography and videography
Build the capacity of staff, community stakeholders and children in Communications for Development (C4D)
Zonal staff able to handle interviews and articulate World Vision issues to the media
Frontline staff capturing and sharing quality stories, photos and videos
Children and community members capturing and sharing content that amplify their voices
Monthly, Quarterly and annual reports produced and shared.
Quality Sponsorship 2.0 initiatives’ products produced and shared (videos, stories etc)
Minimum qualification and experience required
Bachelor’s Degree in Mass Communications/Journalism from a recognized university.
3-5 years’ experience working in the field of journalism or development communication
Conversant with international NGO business including programming, advocacy and humanitarian emergency sectors
Possess strong story writing, photography and videography skills
Willingness to work long hours when required
Self-motivated, innovative, and able to work under pressure
Strong drafting and analytical skills
Knowledge about Child rights