World Vision International

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General Manager, Marketing & Engagement

Job Description

Be a key leader in World Vision NZ's journey to increase income, deliver greater impact and connect Kiwi supporters with communities in need

  • Create insight led Marketing strategy, framework + value programme

  • Amplify voice of customer through CX platform/digital engagement/journey

  • Effective, empowering people leader with WV aligned values

Making a difference

More than 50,000 Kiwis share in World Vision's work.

This role is essentially about making a difference for at risk children and communities globally. It means becoming a leader in World Vision NZ using your marketing skills to enhance the ability of kiwis to impact the lives of vulnerable children who need to know they matter. It means being the someone who can offer them hope for a better life. If that's the kind of job that could make you leap out of bed in the morning - read on!

What is World Vision NZ already doing?

Established in 1970 it has just over 100 staff in New Zealand inspired by their Christian values, faith, hope and love to do everything they can to make an incredible difference in the world. Currently this means supporting more than 44 projects in over 25 countries, working towards eliminating poverty and its causes.

What needs to change?

Technology is driving considerable change in the international aid and development sector with new opportunities for improved services. It challenges existing ways of connecting with donors or potential donors in New Zealand, children and communities overseas, processes, structures, expectations, accountabilities and risk.

World Vision has an ambitious transformation programme that is upping the tempo of change already underway. The strategy is to deliver greater impact to overseas communities as well as New Zealand supporters. Combining marketing insights and smart technology, the outcome will be stronger direct connections and increased revenue.

Could this be you?

The role of General Manager Marketing and Engagement is pivotal to the success of this initiative. It is part of the Senior Management Team and is responsible for leading several teams totaling about 60 people that have responsibility for creating and implementing the marketing, value creation and sales strategy plans.

You will need to have:

  • An ability to use a design led approach to marketing in a rapidly changing digital marketing environment while at the same time nurturing the sustainable aspects of the paper based analogue approach. Leadership in Pull Marketing and Sales; in E-Commerce, social and/or digital engagement.

  • Responsiveness to changes taking place in customer engagement through proven leadership in innovation, value programme development, product development and CX Marketing.

  • An effective, empowering leadership style and preferably experience in practicing agile marketing with your team.

  • The ability to lead engagement with the Christian community in New Zealand with integrity and authenticity

  • An openness to being changed as you experience from time to time seeing firsthand the huge need of children in places like Asia and Africa.

We have a Position Description that we are happy to provide to people with relevant backgrounds.

To explore this as a life changing step in your career, please submit your application via the World Vision Careers site: http://worldvisioncareers.org.nz/Vacancies/3890077/title/General-Manager-Marketing-Engagement or contact Angela Evans ([email protected])