Position: Communication and PR Manager
Location: Bucharest, National Office
Department: Communications and PR
Type: Fixed term, Full-time
Planning and developing the Communication and PR plan according to World Vision Romania development goals and Marketing & Fundraising strategy:
Develop a national communications and PR strategy that seeks to position World Vision Romania as a leading Christian relief and development agency in Romania and to increase the national brand awareness.
Plans the annual Communication and PR activities plan and coordinates proper resources for the implementation.
Design and produce materials that effectively communicate World Vision’s mission, values and most relevant program activities to local and national audiences, including the general public, churches, government, the NGO community and the corporate sector, based on the analysis and selection of the local materials provided by the communications officers based in WVR’s sites in order to support and reinforce the marketing and fundraising efforts to attract Romanian supporters (partners, donors/volunteers/ambassadors) for the organization.
Develop and maintain professional contacts and personal relationships with key local and national print, radio and TV media and assist them by offering story opportunities, arranging project visits and interviews.
Monitors publicity and conduct research to find out the concerns and expectations of the organization’s stakeholders.
Building the WVR reputation
Liaises with and answer enquiries from media, individuals and other organizations, via telephone, email, social online networking.
Leads WVR’s involvement in various networks in Romania (civil society, advocacy, CSR, others).
Arranges and conducts programs to keep up contact between WVR representatives and the public (for example: speaking engagements) and prepares speeches/ other materials.
Makes presentations to government bodies, schools, employer groups, and other organizations; represents WVR on local boards, commissions, and committees.
Fosters community relations through community PR & Fundraising campaigns.
Organizes and/or represents WVR to events including press conferences, exhibitions, meetings, open days or other.
Assures branding and WVR visibility in all aspects.
Ensures event/ PR activity follow-up reports.
Works with Communications and PR Team on the PR aspect of a potential crisis situation.
Together with communication officers in each WVR ADP - produce a steady flow of written and photographic resources on local programs for use in the communications and marketing activities of World Vision fundraising offices in Romania and around the world.
Developing the media relationship
Makes documentations, prepares, writes and distributes to the targeted media fact sheets, press releases, public information announcement, video and photo, organizes media events.
Collates and analyze media coverage.
Coordinates the agency(s) relationships and monitors their activities.
Creates process papers and follow-up reports.
Gaining understanding and support from sponsors (individuals, corporate or government) as well as influence opinion and behavior
Establishes research methodologies and designs formats for data gathering, such as surveys, opinion polls, or questionnaires; collects and analyzes data to measure public opinion and determine whether needs and expectations are being met; prepare reports and make recommendations to management.
Writes and edits in-house magazines, case studies, speeches, articles and other materials.
Prepares and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
Works with Communications and PR team to implement locally PR & fundraising campaign/ events.
Maintains and update information on the organization’s website, newsletter and other online media.
Leading and participating in devotions and providing spiritual nurture.
KNOWLEDGE, SKILLS & ABILITIES:
University Degree in PR& Communications
Good knowledge in media relationship, communications, networking, events, marketing and social research
Proficient in English – writing and speaking
Self-motivated; able to work independently in a relatively unstructured but highly accountable environment.
Excellent interpersonal skills, with an ability to communicate in a cross-cultural environment.
High proficiency in Lotus Notes, Excel, MS Word, MS Project, PowerPoint
Strong leader; ability to influence, persuade and facilitate change.
Good people management skills
A minimum of 5 years of working experience in PR & Communications
Willing and able to travel within and outside the country for work assignments and/or to attend national, regional and partnership-wide meetings and events.