Regional Director of Communications & Public Engagement - Asia
*Position location to be determined by home country of the successful candidate within Asia where WVI is registered to operate.
PURPOSE OF POSITION:
With overall responsibility for strategic direction across all aspects of the joint Asia Pacific regions’ communications, the Regional Director of Communications & Public Engagement will lead content, media and public communications work that improves and grows World Vision’s reputation and influence. The Regional Director of Communications & Public Engagement will provide oversight of core communications business across 18 countries where World Vision works in the region, ensuring quality delivery of communications resources for local to global audiences, in support of the organisation’s key priorities.
In partnership with the Global Communications and Public Engagement team, the Director leads and executes multi-media (including digital) and public engagement strategies to build World Vision’s reputation and brand across the region, in concert with advocacy and business development colleagues.
Ensures delivery of high-quality, child-focused content/multi-media packages to meet World Vision’s priority audience needs, including grant acquisition and other resource development activities at regional level. This includes production of high quality content packages from within the team as well as oversight of content produced from across the region for global use.
Ensures an aligned and engaging online presence that leverages World Vision’s strategy through oversight of regional office digital platforms, managed in-house, and quality assurance of national accounts.
Engages media at regional level, in coordination with Partnership media managers, to maximise positioning opportunities with targeted outlets, developing regional spokespersons and messaging as needed.
Directs disaster communications to ensure Partnership media and fundraising needs are met through rapid talent mobilisation and provision of targeted content, proactive and reactive messaging and media spokespersons.
Prioritisation of public engagement work will be given to the global campaign It Takes A World to End Violence Against Children, agreed Global Moments, disasters, fragile contexts, and key regional engagement initiatives.
Reporting to the Asia Pacific regional office with a matrix reporting line to Global Centre Communications and Public Engagement, the role performance manages a core bureau of communications specialists and associates from within the region. Together they will deliver a focused portfolio of first-class content, media and public engagement work covering development, disasters- particularly protracted/political crises- and advocacy ministry that supports income and influence goals.
Region-wide coordination and management of regional and national teams, through a matrix relationship. The role will coordinate with national leadership to ensure that teams are high performing, delivering on Partnership priorities and advising on capacity gaps.
Peer facilitation will be provided to clusters of like-context national communications teams for learning, sharing and accelerated delivery of communications objectives.
Is the regional focal point on reputation risk management in the Asia Pacific, identifying, assessing and coordinating World Vision responses to current or potential issues. Escalates major issues and messaging to Global Centre risk specialists as part of the Integrated Risk Management approach.
Socialises a proactive risk management approach with leaders across the region, identifies opportunities to build reputation and decrease impact of specific risk issues.
Strategic communications support to essential Regional Office business needs.
KNOWLEDGE, SKILLS & ABILITIES:
An advanced university degree in Communication, Journalism, Marketing, Public Relations, or other related field.
Ability to provide Christian leadership as a senior leader in the regional office.
Excellent leadership, organisational and management skills.
A demonstrable track record of critical and analytic thought that influences organisational direction and change, and forges strong partnerships.
Excellent presentation, written, verbal and numerical skills.
Proven ability to provide authoritative input and solutions on strategic issues.
Strong track record in media relations, creating constructive relationships and having the confidence to represent the organisation in the media.
Ability to react very quickly to disasters and provide strategic and operational advice on handling them.
Demonstrable track record of developing and executing external communications within scope and budget to positively impact the organisation’s influence and visibility.
Ability to identify and understand different audiences and utilise appropriate communication channels and content.
Demonstrated experience leading effective digital communications, including social media and an understanding of relevant tools and trends.
Ability to define and strengthen organisational brand awareness and reputation through multiple channels.
Experience leading/managing multiple and/or overlapping content production assignments across multiple contexts that engage, compel and demonstrate knowledge, impact and expertise.
Proven ability to effectively team and project manage to deliver outcomes on time.
Experience linking communication outputs with fundraising, especially in a non-profit setting.
Demonstrated understanding of international development and humanitarian (relief) systems, and communication/donor networks working in fragile contexts.
Fluent English is essential; knowledge of one or more regional languages is an asset.
Preferred Skills, Knowledge and Experience:
At least ten years of progressively responsible and relevant professional work experience in communication, marketing/PR, journalism, preferably some of that time spent in the aid sector. International work experience required.
Background/familiarity in disasters, particularly political, protracted, or slow-onset.
Leading and supervising, formulating strategies and concepts, relating and networking, persuading and influencing, entrepreneurial thinking.
Adopts thinking that is informed by context and practice, and shows consistency of treatment and a clear strategic focus. Able to select and evaluate critical information to plan and manage communications and public engagement for local/regional entity.
Able to enable an efficient, effective and transparent flow of information, across entities and with key stakeholders (requiring high levels of written communication and reporting as well as clear and persuasive verbal presentation style).
Ability to manage multiple requests and prioritise according to strategic needs, applying an agile approach to decision-making and execution.
Experience negotiating with multiple business units in a large (40K+ employees) federated structure, preferably in a matrix management environment.
Solid/advanced work experience at a similar level, leading communications and public engagement strategies in the NGO or private sector.
The position requires ability and willingness to travel domestically and internationally up to 30% of the time.
This position demands responsiveness to context, openness to working flexibly, and willingness to adjust according to operational realities.