Programme Communications Lead

20856-15G06013
Home Working
02-Feb-22
International Role - No - Only National applicants will be considered.
1-2 Years

*Please submit your CV in English.

PURPOSE OF POSITION:

The job purpose of the role is to communicate the key features, benefits and performance of the WV United programme for the United 4 digital marketing platform, through Partnership-wide communications across multiple channels.

The objective of the communication is to:

  • promote United 4 across the Partnership to bring offices on board the platform

  • advocate the benefits of new releases and how they can be utilised effectively by offices on the platform

  • publicise the performance of the platform across Key Performance Indicators to offices and stakeholders

KEY RESPONSIBILITIES:

Communications Strategy:

  • Develop and enhance communication strategy for the United Programme to increase awareness of the programme, improve effectiveness of communication channels and grow engagement with offices and stakeholders.

Internal Communications:

  • Responsible for communications via email and website at the required cadence.

  • Build and update internal marketing packages for United 4 for distribution and use among Partnership offices.

  • Development of United 4 Dashboard which integrates multiple communication channels and updates to offices.

  • Develop templates for communication to be used across the platform, such as in Help articles, Release Notes, Platform Updates, Platform Broadcasts.

  • Measure effectiveness of communications through analytics and surveys to continuously learn and improve.

Build Best Practice:

  • Engage with Stakeholders across the Partnership as well as across digital marketing and charity sectors to explore and incorporate best practice in internal communications.

KNOWLEDGE, SKILLS & ABILITIES:

  • A bachelor’s degree or equivalent in public relations, communications, marketing or a related client-services field, or equivalent work experience.

  • At least five years working in a related field in public relations, communications or marketing, preferably in a global and multi-cultural environment.

  • Experience of internal communications and /or change management and/ or in digital marketing.

  • Excellent writing and verbal communication skills. Good interpersonal skills; able to work with people at all levels and across cultures.

  • Good networker who is effective at working with others.

  • Able to work autonomously as part of a virtual team.

  • Experience in using digital marketing tools and software, including websites, Content Management Systems, Google Analytics, Performance Dashboards.

  • Fluency in English.

Preferred:

  • Sees the bigger picture. Understands how digital marketing objectives and communications fit with overall Partnership objectives and communications strategy, objectives, activities and guidelines

  • Understands the principles of communications planning, audience and message identification.

  • Able to work with technical specialists, cut through their jargon and simplify.