VisionFund International (VFI) is the world’s largest Christian microfinance network. For more than a decade we have been improving the lives of children across the developing world, as we provide small loans and other financial services to families struggling in poverty.
As the microfinance subsidiary of World Vision, the world’s largest Christian relief, development and advocacy organisation, VisionFund works in 29 countries through our network of affiliated microfinance institutions (MFIs) located across the globe in Africa, Asia, Latin America and Eastern Europe. We have an outstanding loan portfolio of nearly US$ 535 million, serve over 1.2 million active borrowers and impact the lives of over 4 million children each year.
Sharing the same vision as World Vision, VisionFund seeks to provide life in all its fullness to children as their parents receive small loans, improve their businesses and increase their ability to care for their children as family incomes multiply.
PURPOSE OF POSITION:
We are looking for a creative and excellent writer and a content manager to support VisionFund in the development of marketing materials and internal and external communications. Writing needs range from Board communiques to storytelling to web content to emails from the President and other senior leaders.
Your role is to source, create, write and provide communications content that engages and educates a variety of audiences about the impact of VisionFund's livelihoods work across its global network. This role has accountability for the quality and timeliness of content and ultimately success will be seen through VFI’s outcomes in fundraising and change management.
You will support the VFI President’s office and other senior VisionFund leaders in developing powerful communication pieces and you will use internal communication channels to foster and maintain a culture of knowledge sharing and engagement across VisionFund International. The role is critical to strengthen internal communication, by championing the voice of the field through client stories and frontline focus; and enabling communication of progress by reporting to our network of MFIs on a regular basis.
Working with the Director of Marketing and Engagement, you will provide high quality and effective external communication content to support marketing and fundraising, website, branding and also meet internal communication objectives and projects such as the Annual Report, donor reporting, among others. Communications will reflect VFI’s Christian ethos and values, will effectively articulate concepts, strategies, donor messaging and client stories to a faith-based audience, and will be memorable, engaging and impactful.
Develop Strategic Global Internal and External Communications:
Contribute to the Annual Delivery Plan of the Marketing & Engagement department, and devise and communicate a Content Plan at least quarterly.
Position VFI as a leading global MFI organization by communicating best practice, unique selling propositions and achievements, to change perceptions of microfinance and influence behaviours of key audiences.
Resource and manage communication content, guidance and review for all collateral and messaging for internal and external audiences including writing the annual report and other ongoing communiques to staff and board members.
Account manage external agencies/printers and freelancers to produce creative communication projects together with Marketing staff.
Accountable for the overall distribution of content through various channels including media, website, social media and various internal communication channels.
Manage and ensure quality is retained on platforms holding VisionFund content, e.g. casual content library, WV media library, WV Central, TheNet and any other chosen platform.
Advise, maintain and write content for the VisionFund website and intranets, as well as social media platforms.
Work with and support the Marketing and Engagement Director to strategize and implement crises and issues engagement plans.
Implement best practice measurement and evaluation tools to monitor communications projects and strategy.
Monitor and evaluating effectiveness of communication channels & content. Measuring impact and using insights to improve communication at VFI.
Manage Content Including Creation and Distribution:
Accountable for the overall acquisition and distribution of content through various channels, including media, website, social media and various internal communication channels.
Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.
Manage and ensure quality is retained on platforms for holding VisionFund content, e.g. casual content library, WV media library, WV Central, TheNet and any other chosen platform.
Manage Internal Communication Channels to Foster and Maintain Staff Engagement:
Work with the VFI President’s office and VisionFund leaders to write and create dynamic, brand appropriate pieces/presentations and messaging for staff, board and external audiences.
Develop, implement, review and evaluate new and innovative ways to engage staff in VisionFund International and MFIs as well as to communicate across the Partnership.
Working with the Communications Network Officer, identify, research and edit news, updates and stories from around the network and share content through internal communications channels.
Work with Marketing and Engagement Director to provide support to senior leadership team by sourcing or creating resources and communication guidance on presentations and other collateral and messaging.
Support Fundraising /Sales Focus:
Support the Marketing and Engagement Director to implement marketing strategy for VFI and for fundraising by managing creation and flow of content.
Align communications strategy with engagement objectives.
Contribute to team goals and collaborative teamworking environment.
Participate in professional and spiritual development of self and others including weekly devotions and promote a culture of knowledge-sharing among staff.
Any other tasks as needed.
KNOWLEDGE, SKILLS & ABILITIES:
Undergraduate degree (preferably in communications or equivalent).
Proven excellent written and verbal communication skills, in English, with journalistic experience desirable.
At least five years working in communications.
Excellent interpersonal and influencing skills (specifically working with CEOs and people from a variety of cultures).
Ability to design and use best practice measurement and evaluation tools to monitor effectiveness of communication channels & content.
Experience writing content for various platforms, including websites, press releases, newsletters, magazine, marketing or story-telling writing. Effective using different styles of writing depending on the audience and channel. Understanding and awareness of cross-cultural communications.
Proven ability to write compelling copy suitable for donors, board members and staff and ability to tailor content to different audiences and touch the hearts of donors through the written word. Experience in creating impactful presentations.
Experience managing creative projects, including managing external relationships with agencies, freelancers and translators.
Excellent working knowledge of Word, Excel, PowerPoint, Photoshop and Indesign. Confident working with digital content, including working in back-end systems and databases, creating different file types and uploading to online platforms. Ability to shoot and edit basic video and take well-framed, appropriately exposed photos.
Organized, with ability to create and maintain a content platform.
Clear thinking and outcomes driven, with ability to create a content plan, identify relevant audiences and project manage the delivery of the content to planned deadlines.
Proven ability to manage competing demands, prioritize and manage stakeholders.
Working knowledge of design tools such as Photoshop, InDesign.
Knowledge of development issues and in particular microfinance would be an advantage.
Fluency in other languages, in particular Spanish or French, would be desirable.
Experience in teaching and/or mentoring individuals or groups, and creating support materials.
Experience in internal communications and change management.
Experience in external communications or PR.
Experience working with other cultures, preferably overseas and in a development context.
Experience working as part of fundraising team and knowledge of its necessary resources.
Experience in content management, such as uploading and inputting metadata into content databases.
Experience in the delivery of high-end, broadcast quality promotional audio / visual products that are on brand and on message.
The position requires ability and willingness to travel domestically and internationally up to 20% of the time.
The position requires being based in the central London office at least two work days per week.