World Vision International

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Director of Marketing & Communications

Job Description

Director of Marketing & Communications

Contract: Permanent - Full Time

Salary: Circa £75000 depending on competencies and experience

Based: Milton Keynes/London

Would you like to use your marketing and communications skills to raise the profile of the world’s largest international children’s charity - and so bring hope to hundreds of thousands more of the world’s most vulnerable children?

World Vision operates in 100 countries every day bringing hope to millions of children in the world’s hardest places as a sign of God’s unconditional love. At World Vision, our aim is simple – for every child to experience life in all its fullness and for every heart, the will to make it so. We were proud to be ranked 9thin the Top 100 ‘Best Not-For-Profit Organisations to Work For' in 2016.

This next season will see us move from being a product-led organisation focused around child sponsorship to cause-led. We will become immediately known in the minds of the British public for standing with the world’s most vulnerable children. Our ambitious strategy to deliver this implies a level of change that will require us to develop new capacities and capabilities that include being truly outward-focused, innovative, flexible and digitally-enabled. This is an opportunity to play the central role in making that happen – inspiring more hearts and bringing hope to hundreds of thousands more children.

As a member of the Senior Leadership team, you will come with a strong track record in marketing and communications gained in a consumer marketing context, have experience leading multi-disciplinary teams and have knowledge of the latest developments in digital communications. You will have been a key player in building organisational cultures and similar capabilities to the ones described above. In addition, you will have exceptional relational skills and the innate ability to influence both internally and externally.

Our Christian identity underpins everything we do, so as an active and committed Christian, this role will give you the opportunity to integrate your faith and be sensitive to its various expressions across cultures and denominations. You will be passionate about our work to bring God’s kingdom by inspiring support for the world’s most vulnerable children.

Enabling Capacities and Capabilities

The ambitious strategy implies a level of change that will require us to develop new capacities and capabilities. These capacities and capabilities which this role will play a central role in developing, are to be:

Outward-focused: we must continually seek to understand and deliver on the unique value we offer UK audiences and the children we seek to serves, where our cause of standing with Most Vulnerable Children overlaps with the change they want to see in the world.

Innovative: we must innovate at speed, embracing the principles of ‘test and learn’ and ‘fail fast’ and not committing significant funding until the benefits are clear.

Flexible, agile and able to absorb shocks: we must build flexibility into the financial and operating models, seamlessly work across the organisation and partnerships and be able to match variability of income with the nature of programming.

Simple: we must set clear priorities and simplify the ways we work, recognising that perfectionism is sometimes the enemy of good progress. We will make a conscious effort to drive efficiency and effectiveness.

Digitally enabled: we live in an increasingly digital world and will need to make effective use of technology to both deliver on our strategic imperatives and work effectively as an organisation.

Job Purpose

To draw in our target audiences, engaging their hearts, minds and souls for actions that make a difference in the lives of the world's most vulnerable children by raising awareness of the World Vision brand as a cause-led organisation. To play a central role in building the culture and capacities (listed above) across the organisation that will enable our ambitious strategy and programme of change.

Key Responsibilities

Organisational Leadership

As a member of the Senior Leadership Team, build organisational cohesion around the development and delivery of the long-term strategy of WVUK, embedding a faster, more innovative, more consumer focused, collaborative culture.

People leadership

Managing and leading a high performing Marketing & Communications Leadership Group (Head of Media and Communications, Head of Brand Marketing and Head of Christian Influence), overseeing group plans and budgets and a team where members excel and thrive.

Brand Communications

Grow WVUK brand awareness and affinity through the creation and delivery of a WVUK corporate and brand communications strategy (including all integrated marketing and advocacy campaigns).

Monitor existing and potential audience response to brand communications and make recommendations to amend target audiences as appropriate

Lead the ongoing development and embedding of brand strategy and identity

Ensure consistent and effective usage of all brand elements, both internally and externally

PR & Media Relations

Define and implement the overarching PR, celebrities and media strategy, in support of the organisation's strategy and goals – developing stories that drive action not just raise the profile.

Lead media response to international disasters and manage our reputation.

Manage commercial and strategic relations with PR / communications agencies.

Social media

Deliver and implement an integrated and fit-for-purpose social media strategy

Christian Influence and Engagement

Oversee the implementation of the Christian Engagement strategy, seeking to influence, equip and empower churches and Christians to pray, campaign and give.

Person Specification

  • Senior leadership team experience in an organisation of a similar size, complexity and consumer-focus and with evidence of building (through attracting new talent and developing existing talent) the culture and capabilities described above.

  • A strong track record in the creation and development of marketing and communications strategies gained in a consumer marketing context and the delivery of successful major integrated marketing campaigns.

  • Knowledge of the latest developments in digital marketing and communications.

  • Exceptional relational skills with an innate ability to communicate with confidence, authenticity and passion to audiences both internally and externally.

  • Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships.

  • Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience.

  • Alignment with World Visions’ mission, vision and values including a mature Christian faith and a passion for children living in the world’s toughest places.

Terms and Conditions

The role is full time and permanent. It can be based out of London, Victoria or Milton Keynes but will allow flexible working arrangements. The salary will be circa £75,000 depending on the competencies and experience of the successful candidate relative to other staff members. The package also includes a contribution to a pension and 25 days annual leave (3 to be taken between Christmas and New Year) plus 8 bank holidays.

Closing Date

The closing deadline for applications is 5pm on 21st July.

Your application should comprise:

A covering letter of not more than one and a half pages outlining your motivation and relevant experience for the role. Please specify clearly how your Christian faith is related to all aspects of your working life.

A full CV, including educational and professional qualifications, a full employment history showing the more significant positions, responsibilities held and relevant achievements.

Successful applicants will be invited to attend interviews at World Vision’s offices on 4th August (though efforts will be made to accommodate candidates who are not available on this date).

Thank you for your interest in the work of World Vision.