Channel Optimization and Development Director
*Preferred locations: London, UK; Toronto, Canada; Seattle, USA or Melbourne, Australia where WVI is registered to operate.
PURPOSE OF POSITION:
The Channel Optimization and Development Director will be accountable to both optimise existing mass marketing engagement channels through scaling best practices, as well as identify, develop, innovate and scale new high potential engagement channels for revenue generation to meet private funding needs with a particular focus in mass marketing offers.
The role will heavily focus on ensuring mass marketing engagement channels of the future work as part of a multi-channel approach, enabling effective multi-touch attraction pull marketing towards active target audience consideration and point of sale conversion.
The role will be responsible for ensuring they are supporting global strategic direction and initiatives, for the Community Development Marketing Strategy Director, Fragile Strategy Director and Child Sponsorship Marketing Director.
As part of a global change program of work the candidate will actively be part of developing a new core global capability for progressive optimization and innovation using their extensive knowledge, experience and background in global and regional consumer good/experience needs-based marketing and/or` engagement channel attraction and sales.
The candidate is able to proactively communicate clear and simple global strategies and frameworks, influencing marketing leaders across multiple cultures to adopt them, thereby unifying many channel managers across the partnership to ensure a renewed channel engagement growth strategy driving revenue growth.
This position is an important global leadership role for the global strategic imperative to grow high quality sustainable funding, ensuring stability and future growth of our field ministry to bring life in all its fullness to millions of the world’s most vulnerable children. The role will also partner with and help deliver upon our new global brand and ministry fundraising strategies. This is an exciting opportunity to be part of a global change initiative within a category leading iNGO.
Change leadership and influence at a senior level to deliver a renewed global engagement Channel Strategy and plan, wining hearts and minds across a wide variety of senior stakeholders:
Bring together Ministry Leaders, SO Marketing Leaders and other GRD leaders to address target audience reach channel crisis.
Supporting strategies delivered by Community Develop Strategy Director, Fragile Strategy Director and Child Sponsorship Marketing Director.
Ensuring effective engagement channel metrics and reporting.
Optimise Channels through identification and scaling of Channel best practices:
Champion channel performance metrics to drive improved audience engagement and sales performance and identify global best practices.
Work with key Support Office stakeholders to develop new operational models to enable global collaboration, learning and scaling of best practices.
Develop tools for frontline fundraisers to create value-added partnerships with channel “gate-keepers”.
Lead effective piloting and scaling of multi-channel approaches/campaigns for audience attraction and engagement towards consideration and conversion.
Lead effective piloting and scaling of best practices for multi-marketing offers within channels, solving for the balance of strategic fundraising priorities with different LTDI & RoI rates.
Lead Innovation to develop new Engagement Channels:
Lead and manage cross-functional teams from various offices and various areas of the business to develop new ways to engage new target audiences – business-to-business-to-consumer (B2B2C) and business-to-consumer (B2C) models.
Develop new B2C channels that enable WV to own the cost structure and audience reach that can be scaled globally.
Lead and develop deeper Church Engagement in our largest fundraising markets:
Lead global Church Engagement Working Group to deepen our partnership with churches.
At this time, this role does not have any direct report, but definitely leads cross-functional teams, with a particular emphasis on driving PNS revenue growth for fragile contexts. Right now this consists of a leading the Global Church Engagement Working Group, global 6K Working Group and forming a new Global Channel Optimization Working Group.
KNOWLEDGE, SKILLS & ABILITIES:
Exceptional relationship and influencing skills.
Exceptional intellectual ability - a clear strategic marketing thinker.
Significant experience in leading change in a complex environment.
10-15 years in marketing, fundraising or related role, including 5-7 years at a senior management level with demonstrable success in achieving growth with experience in channel sales/fundraising and experience in partnership development (e.g. developing mutually value-added partnerships). Experience in developing partnerships with faith-based organizations (churches) a plus.
Ideally minimum 5 years of experience leading a marketing function within one of the largest World Vision Support offices and / or Minimum 7 years of experience leading a marketing function within a global organization.
Master’s degree or equivalent in strategy or marketing.
The post-holder must have an active Christian faith.
Strong marketing and strategy skills with working knowledge of change management principles.
Exceptional interpersonal skills and able to win the confidence of a broad range of different stakeholders including leaders from a variety of cultural and professional backgrounds.
Demonstrated ability to guide, edit and assure clear, brief and compelling written and visual communications. Ability to synthesize complex concepts for a wide variety of audiences.
Experience of working in a global and multi-cultural environment.
Supportive and influential engagement with senior partners internally and externally, including leadership groups and peer directors.
Effective in written and verbal communication in English.
Understanding of marketing strategies, with the ability to develop strategic and tactical communications plans and outline the resources required to implement them.
Demonstrable experience of managing teams, and managing freelance and agency staff.
Experience of setting, implementing, monitoring and measuring marketing plans and ensuring delivery against agreed targets.
An understanding of international development and an empathy for people living amid poverty or oppression.
The position requires ability and willingness to travel domestically and internationally up to 30% of the time.