World Vision International

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Marketing Officer

Job Description

Marketing Officer

£27,000 p.a. + a good range of benefits

Based: Milton Keynes

Contract: Permanent – Full Time

Share your direct marketing skills to help us change children’s lives for the better.

World Vision is the world’s largest international children’s charity. Every day we bring real hope to millions of children in the world’s hardest places as a sign of God’s unconditional love. At World Vision, our aim is simple – to keep every child free from fear. We're also proud to be voted one of the Top 100 ‘Best Not-For-Profit Organisations to Work For 2015’.

To deliver an exceptional experience for child sponsors and other World Vision supporters, through the development and delivery of high value marketing campaigns that demonstrate the difference their support is making. This in turn increases supporter loyalty and engagement.

Key Responsibilities:

Delivering outstanding fundraising campaigns

  • Manage the delivery of high value fundraising campaigns that deepen the engagement between the supporter and the cause, especially through child sponsorship.

  • Develop new and innovative ways of communicating the impact our donors are making through timely and inspiring multi-channel campaigns.

  • Ensure that our messaging and our marketing materials accurately reflect World Vision’s mission and Christian ethos and identity, and communicate authentically with our diverse supporter base.

Driving supporter understanding and data insight

  • Work alongside our data and insights team to understand supporter behaviour, develop and implement tests that prove the impact of campaigns and innovations through detailed data analysis.

  • Plan, build and extract data campaigns using our CRM system, working with other stakeholders to deliver data.

Managing people

  • Manage relationships with our agencies – design, print, digital and film – to produce communications that engage supporters emotionally and drive them to respond.

Creating compelling content

  • Build relationships with our Policy and Programmes Group to ensure our supporters are receiving the most inspiring updates about the projects they support.

  • Communicate with WV staff based in National Offices to gather stories that bring to life the change our supporters are making.

As a Christian, this role offers you the opportunity to integrate your Christian faith within World Vision UK and be sensitive to its various expressions across cultures and denominations.

This is a truly rewarding role within a place where your skills really matter. In addition to the salary indicated, you will enjoy a good range of benefits, including a pension, subsidised gym membership, generous holiday entitlement and free parking.

Interested in joining the team? Along with your CV, please write a covering letter explaining why you want the role and how your experience meets the requirements set out in the job description.

Please 'click' here to view the job description

Closing date: 26 March 2018

Interviews: w/c 9 April 2018

All applicants must have the right to live and work in the UK.

World Vision UK is committed to diversity and inclusion and welcomes applications from all sections of the community.

As a child focussed organisation, World Vision UK is committed to the safeguarding of children and does not employ staff whose background is not suitable for working with children. All employment is conditional upon the successful completion of all applicable background checks, including criminal record checks where possible.

No agencies please.