Marketing Insight Manager
Market Insight Specialist
£30,736 per annum + good range of benefits
Full-time, Fixed Term Contract to 30th September 2018
Based: Milton Keynes
An opportunity to use your Insights experience to drive our Marketing and Fundraising strategy forwards in order to change children’s lives for the better
World Vision is the world’s largest international children’s charity. Every day we bring real hope to millions of children in the world’s hardest places as a sign of God’s unconditional love. At World Vision, our aim is simple – to keep every child free from fear. We are also proud to be ranked 9th place in the top 100 ‘Best Not-For-Profit Organisations to Work For' in 2016.
Help Lead WVUK’s Fundraising and Marketing and Communication teams in putting audience insight at the heart of everything we do, providing actionable supporter and market intelligence that enables us to both drive the effectiveness of our marketing and fundraising activity. As an experienced researcher, this role offers you the opportunity to make a real impact- feeding into projects that will define how we implement our marketing and fundraising strategy for the next 5 years. This is a great opportunity to work with senior stakeholders at a key time for the organization and see a direct link between the work you do and changing the lives of the World’s most vulnerable children for the better.
The role will involve developing a deeper understanding of selected core audiences and driving this across our Marketing and Fundraising departments, ensuring that our activities and communications are based on strong audience insight and acting as a consultant on key campaigns. You will also work closely with the Supporter Experience team to lead the process of defining ‘Supporter Transformation’ as a way of understanding Supporter experience and loyalty- a key element of how we move our Supporter understanding forward. In addition, you will use your research skills to commission and conduct qualitative and quantitative research, helping senior stakeholders to make the best decisions based on real audience insight. As an engaging communicator, you will be able to disseminate these insights across the organization in an impactful way, working with teams on an ongoing basis to help them implement the findings in their work.
All applicants must be willing to work within a Christian framework and be sensitive to its various expressions across cultures and denominations.
In addition to the salary offered, we offer good benefits including pension, subsidised gym membership, generous holiday entitlement, childcare vouchers and free parking.
Please upload your CV and covering letter stating how you meet the essential criteria given in the Job Description.
Closing date for applications: 30th July 2017