Preferred location: Seattle, WA. Other locations: Los Angeles, CA or London, UK where WVI/VF is registered to operate.
PURPOSE OF POSITION:
The Director of Marketing & Engagement will develop and implement the VisionFund International global internal and external marketing communications and engagement strategy.
Key elements of the Global Strategy will include:
Working with the Senior Executive Team, define the VisionFund Brand Essence and ensure that it is understood within VisionFund and incorporated in all of our communications to our external stakeholders (including World Vision, current and potential donors, the development sector, and the impact investment sector).
Developing and implementing a communications strategy, which builds awareness among key stakeholders of VisionFund’s differentiated mission and unique attributes.
Supporting fundraising related activities through the development of collateral materials, videos, offering circulars, social media activities and events.
Managing all internal materials that relate to the communication of our brand essence (presentation, brochure, annual report and proposal frameworks, stationary, business cards, branch design, signage, etc.).
Managing the production of the VisionFund International Annual Report.
Develop and implement an on-going internal communications program that ensures staff feels valued and remains fully aligned with our Vision, Mission and Values.
Development of an advocacy program emphasizing the need to provide opportunities for the highly vulnerable rural poor to lift themselves out of poverty through the
Creating and implementing tools to measure the effectiveness of the Marketing Communications and Engagement Strategy.
The Global Strategy described above will build on the solid communications platform developed over the past 2 years, which has led to increased awareness of VisionFund’s capabilities and differentiated positioning within the microfinance industry, in the World Vision partnership, and among development and finance press.
To be effective the Director will need to build influential relationships across the World Vision partnership in the Marketing and Communications areas, particularly within World Vision International (WVI) and also World Vision US
(WVUS) and its ‘Every Last One’ Campaign.
The role will also:
Provide strategic input on the direction and plans for fundraising activity in addition to the marketing and communication activity.
Bring considerable experience in marketing campaigns and product development.
Work closely with their manager, the Chief Development and Impact Investment Officer, to ensure marketing and communication is closely linked to the funding objectives of VisionFund.
Have overall responsibility for the marketing and communications department including managing the team.
Partner with and leverage the significant WVI marketing and communications team strengths, tools and materials.
Develop a network within the WV partnership and the microfinance industry to build engagement and awareness.
Use VisionFund and World Vision channels to successfully reach and influence internal and external audiences.
Strategic Brand Marketing in all we do across VisionFund:
Have strategic responsibility for all marketing and communications including core messaging, product development and positioning, internal comms, media management, reputation and brand management.
Further build and clarify the brand of VFI externally and internally and embed it clearly across all we do and communicate, internally amongst staff and externally with engagement.
Liaise with and leverage WVI partnership expertise and colleagues to link as sub-brand to WVI.
Provide high quality content and storytelling capability within the team to fuel both internal and external messaging, including staff communication and fundraising/product support.
Develop VFI’s marketing channels, including social media and via an upgraded website. To do so in close cooperation and partnership with WVI teams where there is obvious leverage and mutual benefit/support.
Provide enhanced Fundraising Marketing Support:
Ensure VisionFund’s external and internal profile building and engagement is aligned to strategic funding objectives.
Lead and execute efforts to develop new marketing and fundraising messaging focused on unlocking resourcing from key sources e.g. external donors/investors, WV internal partners eg NOs/SOs, lenders, others.
Build influential relationships with key contacts in WVI and WVUS and identify channels for the flow of information to contacts and their audiences.
Support the Fundraising team to develop new marketing/fundraising products focused upon evolving supporter needs and rooted in delivering maximum results to the field.
Build, lead and manage a high performing and innovative and motivated Marketing & Engagement Team.
Be tightly connected to and network with peers, and be plugged into the Fundraising teams in particular through the Chief Development and Impact Investment Officer.
Leverage capacities within the WVI Marketing and Communications teams for shared assets, tools and people.
Be responsible for the well-being of team members, through leadership that reflects the core values of VisionFund.
Attend, lead and contribute to weekly devotions.
KNOWLEDGE, SKILLS & ABILITIES:
University degree - or demonstration through work experience of an equivalent level of strategic communications and marketing knowledge along with a communications and marketing qualification.
A good working knowledge and understanding of the value of marketing.
Minimum 15 years in corporate marketing environment dealing with senior executives.
Strong networker and maintainer of relationships.
Good understand of how to develop and build a differentiated, authentic and compelling brand, and how to propagate it internally and externally.
Experience as a leader, building and managing teams.
Product Marketing/sales and/or Fundraising experience required. Experience in developing products and messaging for selling is critical.
Able to execute as well as manage; hands on approach.
Able to communicate and differentiate appropriate messaging to a range of stakeholders.
Must be an expert on the “sales” side of designing and bringing products to market to actively strengthen that capacity in-house.
Must be able to simultaneously manage multiple priorities and projects with flexibility on hours to contact people within wide time-zone differences.
Must be cross-culturally sensitive as will work with associates from every area of the world. Good knowledge of world affairs, e.g. humanitarian crises, conflict zones, political and cultural awareness in context.
Persuasive and negotiating style to achieve the buy in of key internal and external stakeholders and WV partners.
Fluency in English and highly effective in written and verbal communication in English.
Preferred Skills, Knowledge and Experience:
Preferably experience in financial institutions, but other sector experience may be equally valuable. Alternatively a solid NGO communications, marketing or fundraising background.
This person needs to have worked in an environment where they come into contact with opinion formers, high profile ambassadors and senior clients or high net worth donors/investors (HNWI).
Leadership experience of product/sales delivery in a large complex organization.
Leadership experience of brand and communications.
The position requires ability and willingness to travel domestically and internationally up to 20% of the time both in developed and developing world settings (This is likely to be 30% or more in year 1).