Program Officer-Digital Marketing/Social Media & PR

Job Title: Program Officer – Digital Marketing /Social Media & Public Relations

Reporting To: National Resource & Development Manager

Grade Level: 15

Work Location: Karen

Purpose of the position:

To develop strategic direction for online and other platform marketing and visibility of World Vision Brand. The incumbent will also contribute to the overall effectiveness of the Local Resource Development Fund by managing a fundraising Website that will draw in funds and set WVK as a flagship office for resource development.

To closely collaborate with Communications team leader and other departments for synergy to ensure oneness of mind in fundraising matters, through focused messaging to uphold World Vision’s Vision and Mission

To communicate World Vision's Christian ethos and demonstrate a quality of spiritual life that is an example to others.

Major Responsibilities:

National Resource Development Engagement, 35%

  • Participate in the development and implementation of local income plan/strategy in partnership with the Inuka Angaza Fund (IAF) Committee;

  • Contribute significantly via social and electronic media to raise support for NRD initiatives such as Global 6K, Alumni campaign and others.

  • Work with staff and IAF committee members to build a meaningful relationship with the ‘Friends of life’ alumni network and leverage their contacts to grow local ministry resources

  • Support in planning for and participate in the various launches of the IAF/ Alumni Network strategic partnership;

  • Assist in the development of information and marketing materials targeted at recruiting new IAF members and potential funders internally and externally;

  • Establish and nurture private sector partnership with IAF

  • Work closely with RAM to generate monthly, quarterly and annual reports that will be shared with IAF members and non-members.

  • In consultation with ICT, send quarterly reports to contributors

  • Explore and promote other fundraising initiatives for local resource development in line with the NO strategy

Marketing – PR, communications related duties, 30%

  • Target our campaigns and PR - 100% for visibility in targeted media to enable World Vision Kenya highlight its success stories and also tug at the heart strings of the targeted donor audiences

  • Development and enhancement of branding collateral for new Marketing products alongside Communications department. Branding material must be of high quality, communicating World Vision’s core messages to provide clarity in value proposition and a call to action, delivering the desired effect in raising funds.

  • Protecting, applying and maintaining the brand World Vision Kenya brand, through appropriate tools and platforms.

  • Use of quality photos to share success and impact stories which inspire local and abroad sponsorship.

  • Donor Retention Plans: Put in place tools, measures and interventions that monitor and generate controls for any potential donor defection ahead of time.

  • Establishment of formal relationship with key stakeholders in government and other key stakeholders:-Building and maintaining relationships is a key part of the National Resource development plan.

  • Working flexibly with various communities including local churches and schools (our core audience – Children)

Documentation for Enhanced WVK Brand, 20%

  • Establishment and enhancement of a corporate website and World Vision Kenya social media pages and networks: The World Vision Kenya social sites will be adequately used to market and drive new donor acquisition and local fundraising. An appropriate mix of online and traditional marketing tools will be utilized to drive the NRD agenda.

  • Support in preparation of written material, internal newsletter, press releases, media briefings and other communication products

  • Document engagement activities and work with the Communications Department in engaging with appropriate mainstream and social media channels telling IAF’s and Alumni’s, First Ladies, Diaspora donor and beneficiary impact stories

Administrative support to NRD Unit, 10%

  • Enhancing the alumni and other database of sponsors/donors

online to enhance and retain local and international donors

  • Inspirational leadership and enthusiasm to undertake fundraising through concept development, enhance a culture and organizational mindset that is conducive to local fundraising.

  • Attend planning and department meetings

Any other duty 5%

Qualifications: Education/Knowledge/Technical Skills and Experience

The following may be acquired through a combination of formal or self-education, prior experience or on-the-job training:

  1. Bachelor’s degree in the Social Sciences ranging Marketing, Communications/Journalism, Economics/Business Administration, Business Information Technology with at least an option/experience in Social Media, Digital Marketing and Public Relations (PR).

  2. Minimum Five years in the digital space and matters PR

  3. Skill in photography an advantage

  4. Prior experience in working with the Private sector and networking with business entities, government and non-governmental organizations

  5. Website skills and navigation online, a must

  6. Excellent communication, writing and reporting skills required

  7. Be well developed in planning and analytical skills

  8. Proven ability to influence multiple stakeholders for resource mobilization

  9. Be willing to work under pressure, ready to travel and have an eye for detail

Business Development & Grant Management Associate Director

Position : Business Development & Grant Management Associate Director

Localization : Kinshasa DRC National Office

World Vision DRC is in search of an experienced Business Development & Grant Management Associate Director who will be for leading and coordinating business development and grants acquisition. The BD&GM Associate Director will build the profile of the DRC National Office via pre-positioning, donor engagement and strengthening National Office business development capacity with the aim of maximizing and diversifying the funding base. The BD&GM Associate Director will lead the development and implementation of the Grants Acquisition and Management (GAM) strategy. The BD&GM Associate Director will oversee an annual funding target of $35M, and ensure strong grants management capacity and compliance to engage and retain government, multi-lateral and private sector donors through successful grants implementation and strong donor relations in conjunction with Quality Assurance/MEAL and Integrated Programs Directors and others as required.

In addition, this will have the following key responsibilities:

Leadership and Strategic Management:

  1. Lead and manage the WV DRC Business Development Unit (3-4 staff).

  2. Develop and implement the WV DRC Business Development / Grant Acquisition Strategy in alignment with the National Strategy and Child Well Being (CWB) targets.

  3. Provide strategic direction for business development to pursue non-traditional funding sources, identifying emerging or untapped high potential donors (contracts and tendering, Payment by Results).

  4. Define and review NO fundraising targets.

  5. Assess BD/GAM Capacity and development appropriate capacity building plans.

  6. Build cross functional team within WV DRC for proposals development.

  7. Manage relationships and engagement with World Vision Support Offices and the region.

Proposal Development

  1. Assign proposal development opportunities to members of the team, based on capacity and availability;

  2. Facilitate Go-No Go Decision processes, with a cross functional team;

  3. Facilitate consortium development with local and international NGOs and other stakeholders;

  4. Develop a proposal development calendar and inform key stakeholders;

  5. Develop and timely submission strategic and competitive proposal packages, including logframe, narrative and budget;

  6. Negotiate match funding with WV Support Offices;

Grants Management & Compliance:

  1. Mobilize Cross-Functional Team for GAM performance (Finance, PDQA, IP/Operations, P&C) in ensuring appropriate start-up, implementation and close-out as well as supporting resolution of grants implementation and audit issues.

  2. Coordinate with Cross-Functional Team for GAM to ensure on-time submission of key grant documents as per donor agreements (semi & annual reports, mid-term and final evaluation reports, quarterly financial report etc.) and a successful close out of large scale grants.

  3. Track, monitor and ensure successful grant and contract management and fulfillment, in accordance with donor requirements.

  4. Produce systematic performance indicator reporting to inform management as to progress, roadblocks, and other relevant performance details.

Collaborations and Learning:

  1. Promote continuous learning in the field of business development within WV DRC and ensure that staff in the NO take up good practices.

  2. Share learning, innovations and best practices internally, within WV Regionally and in the DRC Business Development Community.

  3. Ensure BD/GAM is contributing to Child Well-Being Outcomes and support lead engagement between BD and long-term funding (sponsorship).

  4. Active engagement in WVI GAM Community of Practice.

  5. Facilitate/Lead start-up workshops for new grants according to the grants minimum standards.

  6. Work with WVDRC directors and other staff to promote integration and synergy across DRC field programs

Pre-positioning & Donor Engagement:

  1. Lead WV DRC donor and partner engagement including developing donor engagement plan, representing WV DRC in key internal and external forums and supporting technical staff to also engage in key donor and cluster meetings.

  2. In conjunction with Communications department, develop key marketing material;

  3. Work with a cross-function team including Integrated Programs, Finance Quality Assurance, P&C, etc. in the development of capacity statements to be utilized during prepositioning meetings with donors.

Mentoring and Coaching (Capacity Building

  1. Lead, manage and provide capacity building support to employees in the BD/GAM Unit by ensuring clear goals and accountabilities are established and achieved.

  2. Ensure individuals’ performance and development needs are met, and employees are high performing and engaged.

  3. Identify capacity gaps in NOs in grants acquisition and management and other factors leading to poor win rates and grants implementation and work with SLT to address them.

  4. Champion/Facilitate grants management training in various government and multilateral donors’ regulations.

PROFILE: Core Capabilities:

SKILLS AND BEHAVIOURS (our Values in Practice)


  • Holds self-accountable for making decisions, managing resources efficiently, achieving and role modelling World Vision values

  • Holds the team and partners accountable to deliver on their responsibilities - giving them the freedom to deliver in the best way they see fit, providing the necessary development to improve performance and applying appropriate consequences when results are not achieved


  • Builds and maintains effective relationships, with their team, colleagues, members and external partners and supporters

  • Values diversity, sees it as a source of competitive strength

  • Approachable, good listener, easy to talk to


  • Develops and encourages new and innovative solutions

  • Willing to take disciplined risks

Other Competencies/Attributes:

  • Must be a committed Christian, able to stand above denominational diversities.

  • Attend and participate in daily devotions and weekly Chapel services.

  • Perform other duties as required.

Qualifications: Education/Knowledge/Technical Skills and Experience

  • Bachelor's Degree in Social Sciences, Humanities, development studies, International Relations or its equivalent

  • 3-5 years of senior leadership experience in grant acquisition (with a strong track record of winning grants)

  • Minimum intermediate French skills required

  • Demonstrated experience in project management with government and multilateral agencies grant funded projects

  • Advanced knowledge/practice of design, monitoring, and evaluation approaches, including budget development and budget review

  • Capacity to build matrix relationships and buy-in for GAM across different stakeholders

  • Excellent knowledge of grant compliance procedures for major bilateral and multilateral donors and ability to pay attention to detail

  • Demonstrated team management experience that includes coaching staff to high levels of performance

  • Demonstrated abilities to engage effectively with diverse teams (cross cultural & cross functional) to achieve shared goals

  • Strong capacity to use the Microsoft package, including Work and Excel

  • Ability to engage at a strategic level and build collaborative relationships with donors and other NGOs

  • Excellent written and oral communication skills in English and French with strong competency in proposal writing

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